Web & Social
Move over Brompton, there’s another foldable bike in town…
Branding & Web Design Agency Limegreentangerine approached us to produce a bunch of content for Austin Cycles who needed a bunch of social content for their amazing carbon fibre folding bike: The Atto. They wanted to show how it’s light, fun and fast!
So on an extremely sunny day in November (lucky us) we set out to capture some beautifully smooth footage featuring some excellent models, who helped to create the fun vibe we were after.
Our most impressive location was Cardiff Barrage at sunset: normally shut to motor vehicles, we were able to arrange for the camera car to have access so we could capture the stunning shots that feature in the BTS. They really show how nimble these bikes are.
London had been discussed as a location for shooting, but we explained to Austin Cycles that Cardiff provides a host of nearby diverse locations, meaning we could get more shot in a shorter space of time. With On Par being a Cardiff-based Production Company, another pro is that we get very good rates for shooting in public spaces – sometimes absolutely free.
Style and shooting-wise, we needed some dynamic movement in the videos to reflect the product, so we got in touch with Mighty Sky, Wales’ finest camera stabilisation team, who provided a camera car and a buggy cam.