Together We Can Make a Difference
Climate Action Wales
Commercial
On Par and climate conscious content. A match made in heaven.
It’s no secret that us at On Par care about the planet and our effect on it, especially when it comes to production. So when our friends at SBW came to us in need of a range of TV ads for Welsh Government and their Climate Action Wales campaign, it seemed like a no brainer.
Creating a TV ad to inform audiences of the ways to help the planet is one thing, but what about applying that same thought process to the production of the ad itself? At On Par we set out to make every production we run carbon neutral or carbon positive, building climate conscious practices into our ways of working from conception – not just as an afterthought.
When dealing with such a large project, which included a large crew, multiple celebrity contributors and over 100 different final deliverables – we needed to make sure that everything was planned down to the minutia. Not just to keep things moving but to also make sure that we’re able to properly keep our green practices effective and at the forefront of everything we do.
So this project gave us an excuse to flex our climate conscious muscles and make sure we were doing everything possible to keep Mother Earth happy. From renting/recycling props, using electric tracking vehicles and sustainably sourcing costumes, this production was a testament to our commitment to sustainability.
To offset unavoidable emissions, we collaborated with reputable carbon tracking and offset programs such as AdGreen and Ecologi, investing in projects that promote renewable energy, reforestation, and other initiatives contributing to a healthier planet.
But remember, this isn’t just a one-off. This approach is built into our DNA, so any project of any size gets the same treatment.
